No autonomy
UA managers know their campaigns better than anyone. But every data question still lands on someone else's desk — a shared analyst, a data team ticket, a 3-day wait. The person closest to the decision is the last to get the answer.
Meet yours. Always on. Always ready. Answers in minutes —
not in three days.
Cohortful is a self-service analytics platform that does everything a marketing data analyst does — cleans your data, builds cohorts, aligns every revenue source across your MMPs, ad networks and stores, and delivers clear campaign recommendations. Instantly. No analyst required.
UA managers know their campaigns better than anyone. But every data question still lands on someone else's desk — a shared analyst, a data team ticket, a 3-day wait. The person closest to the decision is the last to get the answer.
Your data team is overwhelmed. 15–20 hours every week on cleaning, stitching and rebuilding the same dashboards. They're engineers doing admin work.
You scale too early and burn budget on a bad cohort. Or you kill too early and lose a campaign that was quietly working. Both cost you.
This isn't a data problem.
It's a missing person problem.
Cohortful is that person.
No salary. No onboarding. No ticket queue. Cohortful works across your entire marketing stack — MMPs, ad networks and stores — and delivers the answers your UA team needs to make confident decisions. Every day. From day one.
Upload a CSV export from any source — AppsFlyer, Adjust, Meta, Google, App Store, Google Play — or connect via API. Works with any data your team already has. Built LLM-ready — so if you use an AI agent in your stack, Cohortful plugs straight in. No SDK. No data engineer. Live in minutes.
live in minutesCleans whale distortions, aligns every revenue source, builds accurate cohorts in real time. Everything a data analyst spends 15 hours preparing — done before your morning standup.
aligned cohortsClean dashboards. Clear campaign recommendations. Any breakdown — geo, creative, network, cohort. From D0. No ticket required.
from day zero| Human analyst | Cohortful | |
|---|---|---|
| Your dedicated data analyst — available 24/7 | ✗ | ✓ |
| 80% of routine analytics work removed from your data team | ✗ | ✓ |
| Campaign recommendations on every cohort from day zero | ✗ slow | ✓ |
| Any breakdown on demand: geo, creative, network, cohort | ~ manual | ✓ |
| All revenue sources perfectly aligned — MMPs, stores, ad networks | ~ hours | ✓ |
| One subscription. Every team. No extra seats. | ✗ per seat | ✓ |
One whale can make a bad cohort look good — and that's exactly what happens all the time.
A single big spender can completely distort ROAS, IPM and payback probability on D0–D7. You scale. Tomorrow they don't come back. The whole picture collapses. You've burned $30K on a cohort that never existed.
That's why simply looking at the numbers doesn't work. And why a human analyst estimates — while Cohortful calculates.
We combine two things most analytics tools ignore:
Every week, your data team loses 15–20 hours to routine marketing requests: cleaning MMP data, stitching revenue sources, building cohort dashboards, answering the same questions in different formats.
Cohortful handles all of it. One integration for the entire marketing stack. Your analysts stop doing repetitive work and start doing the work that actually requires their expertise.
We're working with a small group of UA and growth teams to roll out Cohortful. If you're managing campaigns and tired of waiting for data — this is for you.
Fill in the form and we'll be in touch within a few business days.