AI analyst · always on

Every UA team deserves
a data analyst.
Now every UA team has one.

Meet yours. Always on. Always ready. Answers in minutes —
not in three days.

Cohortful is a self-service analytics platform that does everything a marketing data analyst does — cleans your data, builds cohorts, aligns every revenue source across your MMPs, ad networks and stores, and delivers clear campaign recommendations. Instantly. No analyst required.

734 cohorts analyzed
68 analyst days saved
$3.1M UA spend processed

Most UA teams are making six-figure budget decisions without a single dedicated analyst.

01

No autonomy

UA managers know their campaigns better than anyone. But every data question still lands on someone else's desk — a shared analyst, a data team ticket, a 3-day wait. The person closest to the decision is the last to get the answer.

02

Overwhelmed team

Your data team is overwhelmed. 15–20 hours every week on cleaning, stitching and rebuilding the same dashboards. They're engineers doing admin work.

03

Decisions don't wait

You scale too early and burn budget on a bad cohort. Or you kill too early and lose a campaign that was quietly working. Both cost you.

This isn't a data problem.

It's a missing person problem.

Cohortful is that person.

Meet your analyst.
This is what they do for you.

No salary. No onboarding. No ticket queue. Cohortful works across your entire marketing stack — MMPs, ad networks and stores — and delivers the answers your UA team needs to make confident decisions. Every day. From day one.

01

Connect your data

Upload a CSV export from any source — AppsFlyer, Adjust, Meta, Google, App Store, Google Play — or connect via API. Works with any data your team already has. Built LLM-ready — so if you use an AI agent in your stack, Cohortful plugs straight in. No SDK. No data engineer. Live in minutes.

live in minutes
02

Your analyst gets to work

Cleans whale distortions, aligns every revenue source, builds accurate cohorts in real time. Everything a data analyst spends 15 hours preparing — done before your morning standup.

aligned cohorts
03

Get your answer

Clean dashboards. Clear campaign recommendations. Any breakdown — geo, creative, network, cohort. From D0. No ticket required.

from day zero

Everything your marketing analyst does.
Without the salary. Without the wait.

Human analyst Cohortful
Your dedicated data analyst — available 24/7
80% of routine analytics work removed from your data team
Campaign recommendations on every cohort from day zero ✗ slow
Any breakdown on demand: geo, creative, network, cohort ~ manual
All revenue sources perfectly aligned — MMPs, stores, ad networks ~ hours
One subscription. Every team. No extra seats. ✗ per seat

Your analyst never guesses. Here's why.

One whale can make a bad cohort look good — and that's exactly what happens all the time.

A single big spender can completely distort ROAS, IPM and payback probability on D0–D7. You scale. Tomorrow they don't come back. The whole picture collapses. You've burned $30K on a cohort that never existed.

That's why simply looking at the numbers doesn't work. And why a human analyst estimates — while Cohortful calculates.

We combine two things most analytics tools ignore:

METHOD 01
Sophisticated revenue modelling
We carefully align every revenue source — MMPs, ad networks and stores — into one clean, accurate picture.
+
METHOD 02
Revenue variability analysis
We measure exactly how much whales are distorting each cohort and how spread out the real revenue is inside it.
This combination is what makes our signals reliable from D0. Not guesses. Not predictions. The real picture — every time.
Cumulative revenue share
% users → % cumulative revenue · cohort distribution
71.7% users → 20.0% revenue
Cumulative revenue Equal distribution
0% 20% 40% 60% 80% 100% 0% 25% 50% 75% 100%

Your data team will thank you.

80%
routine requests handled
15–20h
returned per analyst / week
1
integration for the full stack

Every week, your data team loses 15–20 hours to routine marketing requests: cleaning MMP data, stitching revenue sources, building cohort dashboards, answering the same questions in different formats.

Cohortful handles all of it. One integration for the entire marketing stack. Your analysts stop doing repetitive work and start doing the work that actually requires their expertise.

  • 80% of routine UA analytics requests — handled automatically
  • Clean, aligned data across every marketing source — always ready
  • Your team focused on strategy, not dashboards

Join early access

We're working with a small group of UA and growth teams to roll out Cohortful. If you're managing campaigns and tired of waiting for data — this is for you.

Fill in the form and we'll be in touch within a few business days.

Monthly UA spend
Main MMP or BI tool (optional)